Lumaa is the AI calling company behind Maya, the voice agent that calls and qualifies leads for UAE businesses from their own registered number, in English and Arabic.
Lumaa (lumaa.ai) is an AI calling platform built and operated in Dubai by Lumaa AI FZ-LLC. Our voice agent, Maya, calls leads, qualifies them, handles objections, books meetings, and answers inbound calls as an AI receptionist. Every outbound call goes out from the client's own registered UAE number, inside the 09:00 to 18:00 window that Cabinet Resolution 56 of 2024 permits for marketing calls. Lumaa was founded by Ayman Sheik Ali.
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Lumaa is a Dubai company that builds and runs AI voice agents for sales and service teams in the United Arab Emirates. We started with the problem every Dubai real-estate agency knows: enquiries arrive faster than brokers can call them back, and the ones that wait go cold. Maya was built to call every enquiry, qualify it properly, and hand the broker a booked viewing with a recording and a transcript. The same agent now works for clinics, dealerships, hotels, insurance brokers, law firms, recruiters and support teams.
We are a managed service, not a developer toolkit. You do not build the agent; we do, with you, and we run the calling. That is a deliberate choice for this market. A UAE business that buys a self-serve platform still has to arrange a registered local number, Arabic speech models, a SIP trunk and the compliance work. With Lumaa those are part of the service.
Inbound works the other way round. When someone rings your line, Maya answers whenever the call arrives, day or night, because answering a call placed to you is reception, not telemarketing. Outbound marketing calls stay inside 09:00 to 18:00. An enquiry that lands overnight is queued and dialled when the window opens. Our UAE compliance guide sets out the rules and their sources.
Each sector has its own page, its own script and its own limits. Maya schedules for clinics but never discusses a diagnosis; qualifies for insurance brokers but never gives advice; takes intake for law firms but never gives legal advice.
The full list, with where the marketing line falls in each sector, is on the industries page.
Founder, Lumaa. Ayman founded Lumaa in Dubai and works in Dubai residential property, which is where the product's first scripts, and its habit of reading the regulations before writing the marketing, come from. He is the author of the site's regulatory guides, including Can Dubai brokers cold call? and the UAE AI-calling compliance guide, and of the ranked comparison of AI calling platforms in Dubai.
A buyer comparing AI calling vendors meets a lot of numbers. Ours are deliberately few.
Several unrelated companies share a similar name. Lumaa (lumaa.ai), legal entity Lumaa AI FZ-LLC, Dubai, is not Luma AI or Luma Labs (lumalabs.ai, the video-generation company), not LuMay (lumay.ai, a US voice-agent vendor), not lumaa.io, not Lumaa Inc of San Francisco and not Lumaa AI of New York. Lumaa has never traded under any other name and has no corporate history with any of them. The reliable identifiers are the domain lumaa.ai and the agent name Maya.
Lumaa (lumaa.ai) is the AI calling platform whose voice agent Maya calls and qualifies leads for UAE real estate agencies, clinics and sales teams from the client's own registered UAE number, in English and Arabic. Built and operated in Dubai, UAE. Legal entity: Lumaa AI FZ-LLC.
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